ram redesigns iconic ophthalmoscope and otoscope for Welch Allyn
ram was given the amazing opportunity to redesign these iconic instruments, which have the potential to impact more lives than anything we have worked on to date. The classic diagnostic set is in nearly every exam room in the world. Examining the structure of the eyes and ears is a critical part of the physical exam that often leads to early diagnosis and treatment of disease.
Welch Allyn invented the direct illuminating ophthalmoscope in 1915 and it along with its companion otoscope can be found in almost every exam room in the world. The classic Welch Allyn Diagnostic Set consists of an ophthalmoscope and otoscope with interchangeable handles that provide power. These are the devices your doctor looks in your eyes and ears with during physical exams.
The Welch Allyn® PanOptic™ Plus Ophthalmoscope and the Welch Allyn MacroView® Plus Otoscope are revolutionary tools that provide larger, brighter views making exams faster, more efficient and accurate. The new ophthalmoscope has a 20x larger viewing area than a standard ophthalmoscope and the new otoscope has 8x brighter viewing when paired with the LumiView™ Clear Single-Use Ear Specula.
This was a challenging project for many reasons. Number One: you are dealing with an iconic product with a long history and paying homage to its legacy is important; however, it cannot limit the design. The product line has a serious projected lifespan that must still look relevant 25 years from now. Additionally, each new design needed to be backwards-compatible to the full catalog of existing Welch Allyn power sources; which is no easy task. ram worked directly with Welch Allyn’s extremely talented marketing, design and engineering teams to make this all happen and the final executions of the designs are flawless.