Understanding the end user is often at the heart of the problems we are working to solve. Careful observation of real users in real-world situations can provide powerful insights.

ram uses qualitative ethnographic research techniques to better understand the real and unarticulated needs of end users.

We methodically document, organize and process the information we uncover to mine for insights. Instances lead to patterns which can lead to new insights and opportunities. This process helps us find the true voice of the consumer.

Machine Learning, Computer Vision and AI are opening new ways to gather and process information which can inform new ideas and concepts in exciting ways.

ram utilizes a variety of visualization techniques to bring our concepts to life. Design is an iterative process and we use tons of sketching to help us think through a problem. Most recently ram has been exploring how generative AI can augment this phase.

Competitive Landscape Analysis, independent testing and benchmarking performance can drive innovative new feature sets.

Successful products must look at every aspect and touch point of the brand to make the entire user experience (UX) a positive one..

Successful industrial design is an iterative process. This can take multiple rounds of adjustment to get things just right.

Prototype fast, prototype early. 3D modeling software allows us to quickly create working prototypes to test the functionality of a given design. We offer a variety of rapid prototyping tools, including 3D printing and CNC machining. We are also pretty handy with a sewing machine and know how to design soft-goods

Design, refine, repeat.

We partner with quantitative research experts to help us facilitate focus groups and verify designs before finalizing them for production. This may include one-on-one interviews or research groups in multiple locations around the world.

ram uses advanced 3D modeling and rendering software to create detailed concepts. Form follows function and we like to get into 3D quickly to assure the concepts we present are grounded in reality. We start with the internals and build from the inside out.

Positive outcomes are derived from a proven methodology. ram uses a consistent process that works.

ram has worked across a wide variety of industries and really understands manufacturing. We know plastic injection molding, blow-molding, reactionary injection molding (RIM), die casting, extrusions, sand casting, thermoforming (including Twin Sheet), machining, electronics, PCB design, precision optics, sheet metal, and advanced assembly. If it has been man-made, chances are we have had experience with the process.